The Point S brand was created in the early 1970s in France. Based on the observation and a study conducted in four countries that the general public knew nothing about “tire professionals,” a handful of independent specialist dealers decided to work together to promote their trade and expertise in the tyre industry. The creation of Point S, especially at this time, was the result of an extremely original initiative. In fact it had a consumer-focused approach whereas most emerging alliances only strove to centralise purchasing. In accordance with the founders’ philosophy, INDEPENDENCE from the Industry is the cornerstone of the Point S network.
Point S can pride itself on being the first independent network to have had an international vision. A member located near the German border was the first to start networking outside of France: his connection with a German dealer was the starting point for the brand’s internationalisation.
In 1989, one of the first EEIGs (European Economic Interest Grouping), the European Tyre Committee (ETC) was set up. After this first cooperation with an independent dealers’ network, the Italians joined the European movement. The whole network consisted of 630 companies and was based on the partnership principle to preserve its members’ independence.
The network accelerated its international expansion in 2006 after Point S Development was created.
Today, Point S is present in 50 countries and consists of 2900 companies with over 5900 points of sale.
Point S offers an attractive and modern retail concept, which can be adapted to any point of sale and business area (downtowns, hypermarkets or malls, car parks, industrial zones, etc.). Our point of sale concept is the key to our corporate identity. To get consistent recognition from our customers, suppliers, and key accounts, all the outlets adhere to basic branding criteria specified in the Point S international graphic charter and identity concept. Even though they share the same corporate visual identity, Point S members can choose to keep their own corporate name next to the Point S brand name. This allows Point S network members to preserve their long-standing local notoriety while gaining a nationwide or even worldwide notoriety with the Point S trade brand.
The Point S concept in this sense reflects the Point S network philosophy: independent together.
Our offer, consistent with our positioning as a tire specialist, covers all tire ranges from passenger car to industrial tires, as well as truck and agricultural tires.
Our expertise and know-how are not restricted to products but also apply to all tire services such as wheel balancing, alignment, repair, pressure control, etc. We also use state-of-the-art equipment adapted to the latest vehicle technical evolutions and provide our staff with regular training.
Thanks to the traffic generated by our tire sales (which is the primary reason people come to our workshops), we have extended our offer with additional services in car maintenance such as brake disc and brake pad change, oil change, as well as filter and exhaust pipe replacement.
Point S has developed its own private label with a complete range of summer (approx. 80 items including Vans and SUV), winter tires (approx. 50 items including Vans and SUV), and all-season tires (approx. 30 items) namely: Point S Summer, Winterstar and Point S 4 seasons. In cooperation with a major European manufacturer, these are exclusively designed and produced for Point S in Europe for exceptional value benefitting from Point S’s brand image.
In accordance with our international strategy of diversifying into automotive maintenance, Point S Development has implemented a streamlined international car parts supply policy and has developed its own-label product range in cooperation with leading international parts manufacturers.
What do our partners worldwide think about Point S?
Our volumes are –all things considered- small on a global scale. It is therefore essential, or even vital, for us to create alliances in order to preserve our profit margins through efficient negotiations. Our suppliers are present on a global scale and we can’t just stay local and adopt a very regional approach!
Since its creation in 1971 in France, Point S has always managed to strike the right balance between its member independence and a strong network policy. Point S has grown both in France and internationally not only as a purchasing group but also as a renowned brand recognised by our fleet customers and consumers, reflecting the values of professionalism and high quality service in our points of sale.
Point S international contracts have helped to consolidate and facilitate our dealings with our supplier’s local representatives. The international support of Point S Development is both an additional tool for managing existing local partnerships and an opportunity for the diversification of our brand portfolio.]
In South Africa the tire market is mainly steered by manufacturer controlled networks. Our group decided to adopt a new approach which consists in federating independently owned points of sale under a common banner. Through our partnership with Point S we have benefited from the image of a long term existing trademark and the credibility of an international network that shares the same values as ours.