Point S today has opened its first store, in Petaling Jaya, Malaysia- a short 30 mins drive from Kuala Lumpur city Centre.
It was barely a year ago when Malaysia’s public listed GIIB group signed on as a trademark license of Point S Malaysia. GIIB group, known regionally for its “Supercool” brand of retread rubber, took a significant step by venturing into Point S retailing franchise.
“We had deliberately positioned ourselves for other business model within the tyre industry, and saw an opportunity in the retailing scene of Malaysia, and especially with Point S retailing concept- which is a huge success not just in Europe, but also North America, as well as now in other regions”, says Mr. Tai Qisheng, Deputy CEO of GIIB group and currently also the Managing Director of Point S Malaysia.
With the opening of this store, Point S is effectively now present in Europe, North America, Africa, and now Asia. This is a significant move to make Point S, the first truly global tyre retailer.
Mr. Fabien Bouquet, CEO of Point S Development says, “We are elated to cross over to Asia- in our ambitious drive to be the first global tyre retailing chain. We registered our Point S Asia representative office in Singapore just earlier this year, and appointed GIIB to be our partner in Malaysia, and now our first store in Asia. This is really a significant moment for Point S, as well as the tyre industry. Look out for more news coming from Asia!”