18 July 2022
Point S launches new winter tyre for European passenger car market
- Point S has announced the launch of its brand-new Winter tyre for the Central and Western European passenger car market
- The product has been developed in partnership with a premium manufacturer, with Point S points of sales deliveries already underway
- The Point S Winter tyre offers Point S dealers and their customers the perfect balance of performance and value
Point S, the world’s largest multi-brand automotive services and tyre sales franchise, has launched its new winter tyre for the passenger car market in Central and Western Europe.
Replacing the Winterstar 4, the Point S Winter tyre has been developed in partnership with a leading manufacturer of premium tyres. The product boasts several technical improvements over its predecessor, especially in relation to safety and rolling resistance. The result is a high-quality product, bearing the 3PMSF symbol, that is ideally suited to cold, snowy and mountainous conditions.
To ensure maximum market coverage, the Point S Winter tyre is available in a wider range of sizes than the Winterstar 4. This is in response to the increasing number of SUVs and larger-wheeled passenger vehicles entering the European market. With options available from 14 inches up to 18 inches, the Point S WINTER tyre covers 76% of the car and SUV standard market segment in Central and Western Europe.
Commenting on the launch of the new Point S Winter tyre, Point S International Private Label Product Manager, Emilie Faure, said: “Point S is excited to introduce another upgraded product into our portfolio. We have developed a strong reputation for bringing products to market that balance quality and safety with affordability. With the Point S Winter tyre, we have certainly reinforced this position, and I’m confident our network of dealers across Europe will full embrace this new range.”
Production of the Point S Winter tyre began in May this year, and the first deliveries are already on their way to Point S’ extensive network of independent tyre dealers. As with all Point S branded products, the Point S Winter tyre is available exclusively via the network.
The Point S Winter tyre joins Point S’ growing product portfolio, which boasts a ‘tyre for every season’ for passenger cars and vans. Continuing the ‘approved by the road’ theme from the launch of the Point S Summer tyre earlier this year, the Point S Winter tyre will be promoted as ‘approved below 7°C’.
Notes to editors
The Point S Winter tyre is available in the following countries:
- Czech Republic
About Point S
Founded in 1971, Point S is a world leader in tyres and vehicle maintenance. Thanks to the strength of its brand, Point S offers a brand platform with 50 years of history and a retail concept that has been implemented on five continents. With more than 5,800 Points of Sale, the company is present in 50 countries around the world and employs more than 23,000 people. The Group sells over 18 million tires a year and has consolidated retail sales of over $4.1 billion.
Point S Press Contact for international:
Muriel Clarke, International Brand Manager, POINT S GROUP Alianco firstname.lastname@example.org +33 634 210 273