Point S is ready for the launch of the 3rd generation of its private label tyres.
At the beginning of September, the international HQ of the tyre dealer network invited its Country managers for a preview presentation of the Summerstar 3 and Summerstar Sport 3.
During this 2 days event, the participants had the occasion to discover these two new tyres. The Summerstar 3 range has been developed in cooperation with a major European manufacturer. It is made with the latest compound and pattern technology to reach a high level of performance.
To illustrate this performance, the Point S Country managers were invited to test the tyres on circuit with the engineer who developed them. Whether on dry or on wet road, the Summerstar 3 tyres were able to demonstrate all their technical quality in regards to the grip and driving comfort.
As part of this international meeting, Point S Development has also shared with Point S managers its strategic view for its private label tyres. The company has also presented the communication campaign to be deployed for the launch of the Summerstar 3.
Let’s remind that the official launch of Summerstar 3 and Summerstar Sport 3 is planned for January 2015.
18 new sizes will be available up to 20‘’. The new range will cover 85% of the European car park.