As with every other year, Point S Development will be present at the Reifen fair. Whereas in 2012 the international Point S HQ announced on the fair the signature of partnership agreements in South Africa, Slovenia and Canada, Reifen 2014 will be the occasion for the company to present its consolidation strategy.
“After several years of fast and successful developments having triple the size of our International network since 2006, we are now in a phase of consolidation of our positions in each market, particularly in Europe where we are targeting a minimum 5% market share in the latest Countries we have launched to increase even further our total 7% European share in the PCR and TBR replacement market we have achieved last year. Nevertheless to optimize our geographic coverage in Europe we are planning to recruit 250 additional points-of-sale, in the coming years, to complete our existing European network which is representing today 2,180 POS. This target is achievable as Point S is representing the best alternative for independent tyre dealers who are looking to preserve their independency as entrepreneurs and to benefit at the same time of the support of an International Group working only for the benefits of its members as owned in most of the countries by our members who are our shareholders. Our consolidation strategy is also focused on increasing the retail image and awareness of our trademark as the sell-out support to our members, in addition of competitive purchasing terms, is one of our priorities”, says Fabien Bouquet, Deputy Managing Director of Point S Development.
Indeed in February the Point S international HQ has launched a new version of eios, its B2B ordering website used already daily by 1,600 Point S members.
In May the company has published a new issue of an internal magazine reserved for all the Point S members around the world.
Besides, let’s note that at the end of the year Point S will also start deploying the full range of the 3rd generation of its Point S summer tyre. A new pattern very promising as it is announced to have even better performances than the Summerstar 2 – a tyre that scored good results in a test made in April by European press magazine for consumers.
In 2014, the networks of independent tyre dealers is also continuing its product diversification strategy by developing a wide range of Point S private label new products.
All these projects prove once again that Point S is and remain a key actor on the tyre and automotive market.