June 2020 : Point S confirms its ambitions in China with the Opening of their 2 First Pilot Centres in Foshan
After announcing its entry into the Chinese market in October 2019, Point S has just opened its first two pilot outlets in Foshan in the south of the country. Point S had formalised its joint venture, Point S China, with two major Chinese players in car maintenance, the companies Suremoov and Harson, and the membership of their respective networks, at the end of the year during the Paris Equip’Auto show and an official ceremony in Shanghai on October 25 of last year.
The opening of these 2 pilot centres is accompanied by a training program deployed by the Chinese team at Point S and the harmonisation of the 2 partner networks of Point S China, which already represent more than 1 200 centres. Point S’s development plan remains ambitious and aims to recruit more than 1 000 additional franchised workshops by 2025 for an optimised network in the country.
Located in the city of Foshan (near Canton, in the south of the country), the 2 pilot points of sale were respectively inaugurated on May 29 and June 6 in the presence of the leaders of the companies Suremoov and Harson, as well as many officials, journalists, suppliers and potential partners. These events also attracted more than 3 000 customers curious to discover the Point S concept. The pilot points of sale, including one with 15 work bays and the other with 10, have been updated to Point S colours following the guidelines laid out in the Point S graphic charter but nevertheless adapted to the specificities of the Chinese market.
Looking beyond the health crisis that shook both China and the rest of the world, Point S confirms its ambition in this market, which is on the way to becoming the world’s largest after-sales market for cars. Mr. Lan, founder of Suremoov, says enthusiastically: “Both Suremoov and Harson respectively have 16 to 20 years of retail chain operating experience, so this, combined with the Point S brand, supply system and other resources, will enable retailers to achieve breakthroughs in gross profit and store management. ”
As for Mr. Bouquet, Point S International CEO, he is delighted with this first founding step in a major project: “The health crisis did not affect our ambitions or change our business plan for the Chinese market and, on the contrary, confirmed our market scenarios which will accelerate and support the attractiveness of our local franchise offer and our brand with independent Chinese players in our sector… ”
Suremoov is a leading franchise network in China of more than 950 points of sale created in 2004 and who specialise in bodywork and quick maintenance. Harson, the joint venture’s other partner, has more than 250 points of sale specialising in the maintenance of high-end European vehicles.
By relying on these well-established and well-recognised partners, Point S intends to become a key player in car maintenance in China and consolidate its place as a world leader with a presence on 4 continents, 39 countries and over 5 500 POS.
About Point S
Created in 1971, Point S is the world’s leader in tyres and car maintenance. With more than 5 500 points of sale, the company is present in 39 countries and employs over 23 000 people. The Group sells over 18 million tyres per year and has a turnover of more than €3 Billion.
Muriel Clarke, International Brand Manager, Alianco / firstname.lastname@example.org / +33 634 210 273
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