Point S Development, the international HQ of Point S, is launching a new European B2C campaign.
This campaign will be released in the European press and aims at promoting Winterstar, the winter tire of Point S private label range.
For this campaign, a new advertising layout has been created which conveys feelings of security, performance, serenity, family and journey.
For this European PR campaign, Point S is focusing on some major non studded winter tire markets, namely France, Germany, Poland, Czech Republic and Turkey.
The ad is being published during the month of October in order to fit with the tire changing season.
It will be inserted in the major B2C car magazines in Europe and will hit a cumulative total of over 10 Mio readers.