Copyright Qode Interactive 2016

Launch of the 1st Point S studded tire

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Point S announces the enlargement of its private label tire range. As for October 1st 2016, Point S launches its first studded / studdable winter tire: Winterstar ST.

Ms Emilie Faure, Private Label product Manager at Point S Development, comments: “We are glad to be the first retail group offering an own branded studded / studdable tire to our network. Thanks to this range extension, our members will be able to meet all customers’ needs with an exclusive private label tire.”

As the existing Point S branded tires range, the Winterstar ST is designed and produced by one of the major global manufacturers in Europe, with the latest technologies in term of spikes and rubber compound development. This tire can face extreme winter conditions thanks to its performances on snow, ice and dry roads, ensuring an excellent safety level! As Summerstar and Winterstar, Winterstar ST is a good value for money product.

Winterstar ST is dedicated to specific markets. This new tire is available only in the Point S Nordic European countries (namely Estonia, Finland, Norway, and Sweden); and for the first time in North America (Canada and the USA).

Mr. Fabien Bouquet, Point S International CEO, underlines: “I am proud of this new product development which has been possible thanks to our global volume potential and the synergies we have managed between our North American and Scandinavian teams too. This launch demonstrates once again the power of Point S as a global player in the tire industry”. Indeed, this launch is all the more strategic for the group as it is the first introduction of a Point S branded product in North America.

The Winterstar ST range covers 30 dimensions in total, dedicated to passenger cars as well as SUV.