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A multilingual website to promote Point S private brand

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Point S Development announced today the launch of www.points-showroom.com: a global Internet site dedicated to its private label products.

For now, it displays the full range of Point S tyres – for cars, SUV and van – but the offer will soon be enlarged with other products of the Point S private label range.

This website, which is aimed at the final consumer, is designed for both computer and mobile use.

It is declined in several languages and targets to support the promotion of the Point S products worldwide.

Let’s remind that the Point S tyres are at the core of Point S private label strategy.

Already in 1995, Point S launched its first private label tyre with an objective of giving  its members exclusive and best value tyres together with an opportunity to create brand loyalty and awareness among end-customers.

To follow the tyre technology improvements Point S regularly updates its tyre range. In January 2015, Point S launched the 3rd generation of its summer tyre: Summerstar. The new tread design and the next generation tread compound of this tyre delivers solid grip in all summer conditions at reduced rolling resistance to have excellent road manners and a well-balanced overall tyre performance.

These new achievements reflect the will of Point S to promote its private label as an entire trademarks offering good performances at an affordable price.

The Point S product range is available today in all of the European markets as well as in South Africa. The development of Point S tyres specially designed to meet the demands of the North American market and its specificities is currently under way.